When Uber was led by Travis Kalanick, case study answer company took an aggressive approach in coping with barriers, adding regulators. In 2014, Kalanick said “You need to have what I call principled confrontation. ” Uber’s method was commonly to commence operations in a city, then, if it faced regulatory competition, Uber mobilized public help for its provider and fixed a political campaign, supported by lobbyists, to change laws. In 2014, while in case study solution midst of a regulatory battle, Portland, Oregon’s transportation commissioner called Uber control “a bunch of thugs”. In June 2014, Uber dispensed to its riders case study answer personal touch information of a commissioner in Virginia who antagonistic case study answer agency, and told riders to flood his inbox with lawsuits. In November 2017, CEO Dara Khosrowshahi dropped case study solution “win at all costs” approach and applied new values for case study solution agency, including “we do case study answer right thing”.