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HBS Case SolutionThis presents an apparent dilemma since basic cigarettes, which come with nicotine, are proven to be dangerous to human health, but are exempt from case study solution FDCA safety criteria. After Smoking Everywhere, Inc. , filed an injunction in opposition t case study solution FDA for proscribing case study solution sale in their e cigarettes in case study solution United States 6, case study answer US Court of Appeals 7 determined that e cigarettes might not be marketed as a safer alternative to cigarettes, or as a smoking cessation device, but instead must be sold as a smokeless tobacco product subject to case study answer same rules and rules of alternative tobacco products. What makes this ruling so arguable is that e cigarettes include no tobacco aside from a miniscule quantity found in case study answer tobacco flavoring. Despite case study solution courts choice, e cigarette owners have embraced this ruling, and are happy to sell their devices as alternatives to conventional cigarettes, as long as case study solution FDA doesn’t intervene with case study solution sale of their merchandise. Nevertheless, case study solution skills harmful effects of vaping have led case study answer FDA to issue Internet warnings concerning case study answer risks of vaping 8.